A key issue for us will be to show how we work towards safe communication. of all communication channels and encourage the IT and Telco industries to do so. MichałBłaszczakpentesty Michał Błaszczak Pentester at Vercom SA I act like a hacker but in an ethical way. Regularly conducting penetration tests is a very important matter from the point of view of website operation and checking vulnerabilities. UTM parameters in SMS marketing SMS marketing can be very effective provided that we are able to measure the effectiveness of our actions.
The basic question is how to measure this effectiveness at all UTM tags Email Marketing List come to our aid and when used in our marketing campaign will be a source of knowledge about user behavior. Find out how to use UTM Parameters in SMS marketingWhat are UTM tags We have to start by deciphering the name itself. The abbreviation UTM comes from Urchin Tracking Module - the parameters are used for website analytics and were created by Urchin Software Corporation which was later taken over by Google. So lets go back to the above.
Here we are dealing with parameters that we can add to the URL to track the sources from which the user came to our website - to put it simply - where the traffic on our website came from This data is aggregated by Google Analytics and at any time after conducted campaign can be analyzed. After adding tags each marketer will be able to measure the effectiveness of individual campaigns and ultimately draw conclusions for the future.
發表於 2023-12-10 14:28:29
