|
|
Online chat on the website helps the client order a product, get an answer to a question, without having to call technical support or wait for an answer by email. This simplifies the ordering process and improves service levels. This tool is also relevant for B2B projects, since often, in order to place an order, you need to fill out a cumbersome form and understand the nuances. Users start contacting support, asking the same type of questions. Online chat solves this problem - it speeds up the process and reduces the number of errors when filling out. In addition, the tool allows you to collect user contacts and increase the level of audience engagement Chatbots can be used as an alternative to email. One way to increase efficiency is to subscribe partners to our chatbot, where we will send only the hottest offers. We can also use a closed tg channel and connect a chatbot to send information about new collections and promotions before they appear in the online store.
For certain niches, chatbots can replace a mobile application. Through them, customers Email List receive all relevant information about the buyer’s order. Not all users check their email every day for letters from stores; a chatbot wins in this regard. This is especially true if orders are stored at pickup points for a limited amount of time. What indicators to track One of the benefits that automation provides is the ability to track the effectiveness of business processes. Here are a few metrics that need to be tracked for ecommerce projects: Conversion is the percentage of website visitors who make purchases. It's important to track conversions across different product categories and pages on your site to see which are performing best. Average bill - the average amount of an order on the website. Tracking will reveal trends in customer behavior and determine which products or categories are most profitable. Turnover is the total amount of sales for a certain period of time.
This indicator will help track the growth or decline of sales in general and for individual product categories. Bounces are the number of site visitors who leave without making a purchase. A high bounce rate may indicate problems with the site or a poor marketing approach. Attendance is the number of visitors to a site over a certain period of time. This indicator will help identify trends in the growth or decline of traffic on the site. Here it is important to take into account commercial and informational traffic separately, since companies often actively develop a blog to attract traffic. At the same time, traffic grows, but other indicators, including conversion, do not always grow along with it. Tracking all indicators will help identify dependencies and evaluate the effectiveness of individual tools, as well as promotion in general. Advertising expenses are the total amount spent on advertising goods and services. Tracking your advertising costs will help you determine the effectiveness of your marketing campaigns and identify problem areas. Returns - the number of returned items or canceled orders. A high rate of returns may indicate problems with product quality or a poor marketing approach. Popular products among users - a list of products that users buy most often or are interested in.
|
|
發表於 2024-1-9 14:26:54