Urgency and Immediacy: Powerful Call To Action Phrases

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When it comes to calls to action, words like today , now , get started will help you get more clicks – it makes people take action now . Convey the importance of moving instantly.Urgency can be accentuated by the so-called scarcity effect. Cialdini in 1987 suggested how “ the scarcity effect ” or the limited availability of a product produces a greater desire to try to obtain what is scarce. People immediately establish a mental equation: the rarer a product is, the more value it has.This equation is a quick thinking choice that simplifies the decision-making process by reducing cognitive effort , making the user more likely to conclude the transaction quickly. So if people feel some urgency about your offering, your goal has been achieved.



A strategy often used by Amazon, which organizes specific days Special Data with super discounts, communicating these promotions mainly through some messages, such as: "Don't miss the Prime days promotions", "Offers valid only on these days!" “While stocks last”, “Limited availability”.Amazon Call to Action Phrases: Offers valid these days only“ Epic deals from midnight ”, doesn't it make you feel a little more urgent to look at the offers?Not only.Time is money. If you can save your potential customer time, or at least make them believe it, by providing quick and ready solutions to the problem that prompted them to look for you, they will certainly appreciate it. So concentrate on making him perceive the immediacy of your service.Used right, statements like instant success, yes, direct access, get it now , will strongly push the reader to proceed, click on the CTA button and do what you expect them to do.Call to Action phrases such as "Yes, I want to know immediately why it is important to have a professional Facebook page " are effective.3 – The right Design for the right ButtonDesign plays a key role when it comes to a call to action button.





First, our experience tells us that if you are selling a product (for example, an item of clothing), placing the image of the product itself right above the CTA button greatly increases the click-through rate, because people can see a representation of what they will get .Call to Action Phrases on WebsitesThe Photo-Product combination with the CTA is always effectiveThis small but great precaution allows the "final result" of the operation to be displayed to the user, encouraging him to continue with the purchase!If instead of the product icon, the image to be inserted requires a subject , a person, make sure that this looks or points to your Call To Action phrase rather than outside the screen. This measure creates additional focus on the button you are interested in highlighting.