There are various criteria according to which companies decide

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The benefits that come with using this strategy are numerous and valuable: Influencers have the power of persuasion According to studies, approximately 55% of consumers read at least 4 opinions about the products or services they are about to purchase and 84% of consumers rely on recommendations from influencers, also known as brand ambassadors. Everyone uses social media The recommendations of content creators reach a significant percentage of the population, regardless of the age of the users and their occupation.



The latest research shows that of the total global population, 59.3% are users Buy Whatsapp Number Data of social networks; the percentage of users in Romania increases to 69.7 %. Influencers can influence SEO Collaborations with influencers have an effect even on SEO, they have an impact on website traffic; the popularity of the company on social networks increases the number of followers and their interaction with the posts. Although popularity on social media platforms does not ensure ranking on search engines, it influences users' trust in the company. Z – GenZ (1997 – 2012), M – Millenials (1981-1996), X – GenX (1961 – 1980), B – Boomers (1946 – 1960) Social media is far more influential than search engines for GenZ when it comes to influencing transactions.






Types of influencers who are the right influencers to implement the campaign to promote their products or services. Nano-influencers Content creators with less than 10,000 followers are included in this category; their partnerships are with lesser-known brands, and the audience they address is a specific one. Nano-influencers are suitable for brands with affordable products or services. Micro-influencers With a number of followers between 10,000 – 100,000 , they are considered experts in their niche.