To establish a general overview

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To make it easier to visualize, let's look directly at Google: Organic search and paid search - preview Now I'm sure you remember, correct? The ads are usually these first, and they are properly identifi. , let's borrow a table from the other text that we have already cit here: Type of search Organic Search Paid Search Range Potential 80% to 90% of the public 20% to 10% of the public Deadline to obtain results Long term (over 12 months) Short term (up to 3 months) Mia investment None Link to cost per click Production investment Improve website, content, external links.

Campaign maintenance. How to scale results Maintain production. Increase mia investment Dication Constant. It can be sporadic (the campaign can  Pitcairn Email List be temporary). You got the general idea, right? Now, the big question would be: why does Google ne to keep the two separate? There's no secret, because the search engine's entire business model is bas on this separation.



Why should the two types of search be separat? Why should the two types of search be separat? We have already mention it here, and you are certainly aware of several platforms that are bas on advertising: TV channels; radio stations; magazines; content portals; newspapers; blogs; social mia profiles; etc. It's quite simple to speculate how they all evolv into this business model: the channel is creat; channel starts producing relevant content; the content attracts attention and generates an audience; the public starts to follow the channel; the channel consolidates itself with a following base; the channel begins to sell this reputation to advertisers.