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What is it and why is it important to define the target audience ? No company in the world can “sell to everyone.” Each company has limited resources, and there are different types of people for each type of product or service. That is why it is important to define a target audience to whom you will offer your products or services with the help of a marketing strategy. Each company must define its target audience thinking about who would be the people who are most likely to pay for its products or services, as well as the positioning that it wants.

To give to the brand. And we must take into account the following! It is not only about thinking about what type of people our strategy will be aimed at, but also taking into account whether we are aimed at the end consumer (B C) or another company (B B). It is important to Digital Marketing Service define the target audience in order to obtain better results within the marketing and sales strategy. Because when you know well who you will be targeting, you will know how to focus on that type of client and it will bring you different advantages.



One of the main benefits of being able to define your target audience is that you will be able to efficiently invest your marketing and sales budget. Well, you will know which communication channels are the best to advertise, as well as being able to segment and reach the type of customer you want. In the digital world there are various media in which you can advertise. Having your target audience well defined will allow you to choose the right people to whom you will send that message on Facebook or some other social network or website.