Progressive profiling is an advanced

Juthi52943

Form Don't underestimate the contact forms on landing pages. Their specific function is to collect basic information: name, company, telephone number and email address. But it is essential to be creative. Ask questions that can help you prepare a sales call and obtain information to understand whether your potential buyer is a good or bad lead. Ask visitors what their biggest challenges are and what services they find useful. Ask about their industry and the size of their company.
  
Ask if they are interested in speaking with a sales associate or if they are just looking for information. Ask what type of content they found useful by coming up with a list of four or five topics so you can target your email marketing efforts Job Function Email List accordingly. Today, marketing automation software like Hubspot can take lead intelligence to another level. function of the marketing automation system.



That allows you to collect additional data from a visitor by filling in, in successive phases, the contact forms on your site. At the time of the first download, it may only ask for the name, company, phone number and email address, then the website will be able to recognize the returning visitor and ignore the questions asked the first time replacing them with even more specific questions. Over time it will be possible to build an increasingly complete profile of the visitor.