The long-tail search terms have also

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Use this Excel/Google Sheets formula to see if the Google Ads and organic landing pages match at the keyword level. As discussed above, you can also view a predefined report to view organic and paid results. 3. Use Google Ads data to test search terms Do you doubt whether you want to implement certain organic optimisations? For example, because you cannot properly assess whether this will actually deliver what you have in mind? Then test search terms with a Google Ads campaign.

Create a separate campaign and let this test run until you have collected enough data. Then select terms with the highest potency (sales, click-through rate, conversion rate) and use them for the organic optimizations. 4. Search term research for structure in your photo editor campaigns Extensive search term research gives you a good idea of ​​which terms are used and how many are searched each month. By grouping these search terms on the basis of search intent.



You gain insight into which search terms are used in different phases of the decision-making process. With this insight you base a campaign structure based on data and intent. A search term search often comes up with terms that you did not initially have in mind. been included and can be used for the campaign. You actually base your campaign on data instead of guess work. 5. Increase Quality Score with SEO Is the quality score of your current page disappointing.