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LV: For effective integrated marketing you can break it down as such: A clear planning process that creates alignment and sets expectations amongst marketing teams, with clear owners, responsibilities, and timelines An agreed-upon set of objectives and KPIs to build your strategy from A 360 marketing strategy, that puts your customer at the center of it, in order to achieve the outlined goals. Stakeholder alignment on the strategy (from LT to sales/CS partners to your wider mktg org)
A digestible messaging framework, that can be leveraged across your content and channel distribution across the funnel Effective communication and project management RC: What are the most common mistakes that marketers make when implementing integrated Whatsapp Number marketing? LV: Silos can be the biggest challenge, and therefore stakeholder alignment. Change management will be key and it can require education (over-communication), sharing examples of what good looks like, clear roles & responsibilities, and lots of check-ins. Don’t expect to get it right the first time; build upon your learnings and ensure you are always doing retros and post-mortems to learn from what works and doesn’t.
Lean into both qualitative and quantitative feedback. Relationship and influence is key. y be used to having autonomy. Reinforce the benefits of why working in harmony is more impactful than working in silos. Remember – working as an integrated team shouldn’t take away from any team or individuals subject-matter expertise. In fact, it should enhance creativity and the ability for teams to add value, but in a more concentrated way that benefits the whole of the marketing org and business. RC: What else can readers expect from our Jam Session? LV: Real life examples and pitfalls. Let’s not take ourselves too seriously and have a bit of fun! Don’t stop here! If you want to learn more about the power of integrated marketing, don’t miss our upcoming Jam Session featuring Lisa Vecchio.
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發表於 2024-1-9 14:36:29