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The core of SEO is, of course, keywords. However, simply inserting a large number of keywords does not guarantee that your article will be exposed at the top. We need to show customers why they searched for those keywords – the real information they want to know. To this end, we will devise an SEO strategy using Ascent Korea’s ‘Listening Mind Hubble’. Using Hubble, you can derive insights that best match customer intent (search intent) based on search data. This is because it shows people’s common thoughts in a variety of easy-to-understand formats. For a more specific example, let's start by assuming that we are running the official Naver blog 'Today's House'. Basic blog settings for ‘Naver seo’ To receive a high score in the C-rank algorithm explained previously, your blog must have expertise in a specific topic.
Therefore, it is recommended that you write your blog name, topic, and category consistently according to your desired field of expertise. Naver blog name As an example, please look at the search results for newlywed furniture. In order, interior/living-related keywords Special Data such as #lifestyle #good house story #finger showroom #today's house are inserted in the blogger's name. <Example of blog name that appears when searching for ‘newlywed furniture’ on Naver> In the case of a blog operated by a company, it is essential to name it with the company/service name, and in the case of a personal blog, it is very advantageous to insert keywords related to the field in which you want to develop expertise. Usually, a company's official blog uses the company name, and personal blogs use a short keyword in a related field. Naver official certification Additionally, if the blog you are running is a channel operated by a company account, you can further increase its reliability by receiving ‘official’ certification from Naver. This is an essential element, not an option, as it is also exposed to brand search terms at the same time, and can be applied for through the Naver Customer Center.
The official blog selection criteria are as follows, and a link is provided for your reference. * Conditions for applying to Naver’s official blog At least one post written publicly within the past year When operated by the same institution, company, or organization, only one representative account is allowed. Use the official name of the target as the blog nickname (nickname) Does not violate blog service operation policies and official application restriction standards Register profile photo and blog app cover photo Naver blog topic setting Next, let’s set the blog’s main topic. The main topic also affects the Crank index because it reveals expertise. In addition, blog posts may be exposed to the Topic View tab, which may affect the number of views. Additionally, by demonstrating expertise in a single topic, you increase your chances of developing into an influencer in the future.
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發表於 2024-1-9 14:55:51