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It's a problem? If we don't know how to adapt, yes, if we use it to our advantage, no. It is essential to know that you reach those you should reach, but also adapt to those areas where you reach “unintentionally.” We could sell notebooks in Seville, but position ourselves for “original notebooks” in SEO. This keyword will attract visits from all over Spain, when in reality we are not talking about a national company. To do? Success or failure depends on nuances, and it could be an excellent opportunity to take advantage of this positioning to open the market in new territories and evaluate commercial actions.


“Google Analytics can be our best market study to evaluate Special Database the option of expanding the borders where we operate” A common mistake, therefore, is wanting to position keywords that you are not prepared to address. If we do not have a marketing strategy associated with the SEO strategy, we could die of success and achieve more than we can handle. If our plans are not to sell outside of Seville, why do we want to attract traffic from elsewhere? Now, do not expect that the competition will not steal your idea and start selling in all those territories that you are not able to cover.





The areas close to Barcelona or Madrid have a much more stable rebound, some even have it very low for what is usually an ecommerce. On the other hand, Seville has a bounce rate of %, ostensibly higher than the average of the rest of this TOP A problem? No, a chance If Seville is the tenth city that attracts the most traffic in this ecommerce, it means that it is a target market that should be paid attention to. We are no longer talking about considering a blind expansion, but rather a much more specific one. Searching for partners or subcontracting certain services can be the first step to test this new territory and try to offer what the people of Seville are not currently receiving.