. Blue, for example, is the recommended c

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We present the 7 main discoveries made by neuromarketing studies that are important when defining your marketing strategy (regardless of the size of your company/business). 1. The look The effectiveness of eye contact and the use of people in advertisements are long-standing conclusions in the field of marketing. But what was not known until recently is that when images of people staring at the consumer are used, attention is withdrawn from




the advertisement and the focus remains only on the images. For this reason, neuromarketing Bolivia Mobile Number List recommends the use of images of people directing their gaze towards a point of interest. ADVERTISEMENT Thus, the advertisement remains attractive and the consumer's attention is turned towards the objective of the campaign: the product. 2. The colors Colors directly influence the way the customer feels. Each color is linked to an emotion and inserting a hue that conflicts with the "mood" chosen for the ad can ruin the end goal. Therefore, using color effectively can be a powerful marketing tool. Neuromarketing specialists





specializing in color and advertising have divided colors into subgroups as a guide to how they can be used effectivelyolor if you want to attract professionals. 3. Speed/speed The sensation of speed, of agility, attracts the public. The feeling of security and stability, used by traditional companies, is effective for many segments. But what effectively attracts the public is the feeling of speed. PayPal, in a study that launched neuromarketing techniques, found that promises of convenience, speed and efficiency activate consumers' brains on a much larger scale than