Generation Z and Generation Alpha

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Therefore, you must set ground rules internally so that all teams can set UTM consistently. Please refer to the GA4 basic channel group guide! For UTM parameters, it is recommended to set ground rules by referring to the [GA4] Basic Channel Group Guide defined by Google Analytics. At the beginning of GA4 launch, unlike UA, custom channels could not be set separately. However, with the addition of GA4 features, you can now set up custom channel groups. Set up UTM ground rules according to the GA4 basic channel group guide, but if you create a custom channel group separately, you can group it as you wish and analyze performance. Set up custom channel groups to compare and track performance in more diverse and detailed ways! Let’s use campaign URL builder and more ! Once you have set up the UTM ground rules, you now need to create a UTM according to the format.


You can use URL Builder to create UTM-embedded links more simply. However, in order to manage UTM Cambodia Phone Number Data at the brand level, we recommend creating an Excel spreadsheet and managing UTM information for each campaign. UTM Parameter Importance: Why UTM? UTM parameters play an important role in analyzing the performance of marketing campaigns and measuring their effectiveness. This helps you identify which sources or campaigns are bringing you more traffic or conversions, optimize your marketing budget, or adjust your marketing strategy. Maximize your marketing performance by analyzing your marketing performance by source, medium, campaign, material, and keyword. UTM from an SEO perspective: What impact does it have on SEO? From an SEO perspective, UTM parameters do not play a significant role.




Search engines mainly interpret the content of web pages to determine rankings, but UTM parameters are a marketing performance tracking tool that is not directly related to content. However, URLs containing UTM parameters are dynamic URLs and may be recognized as duplicate content with the original URL without UTM code. To prevent this, it is important to set the original URL as a canonical tag . Jalpa generation meaning The Zalpha generation is a combination of , and refers to the generation born after the introduction of smartphones. The Jalpa generation has grown up with technology and has unique consumption patterns and values. How can we effectively market to them? Let's take a closer look. Characteristics and consumption trends of the Jalpa generation The Jalpa generation refers to the generation born between the mid-1990s and early 2000s, and is younger and more trendy than the MZ.