The GDPR also applies to email marketing campaigns

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Consent must be free, specific, informed, unequivocal and unambiguous. how do you do that Use boxes that are not pre-ticked, specify communication methods (email, sms, phone, chat, WhatsApp, etc.), request consent to transfer personal data to third parties (eg advertising agencies) and record when and how you collected the consent and what exactly it was given for. The GDPR also applies to email marketing campaigns, and you must provide your data subjects with an easy way to opt-out or unsubscribe from your company's emails.


Thus, an "unsubscribe" link at the end of the marketing email may not be enough. Examples Phone Number Data of email marketing Email has stood the test of time, and today, large companies use this tool to let subscribers know about new products and unique services. Now you have access to successful email marketing campaigns that will inspire you: Netflix Engagement – ​​is the word that characterizes the platform that attracted the attention of users, becoming the most accessed. The email sent by Netflix provides access to a curated list of movies or series that the customer may be interested in based on their viewing history. Why does it work? The prompt used by Netflix challenges the user to stop what they are doing and check out the new content provided.






Uber The beauty of Uber emails is their simplicity. Subscribers are informed about offers and promotions through short descriptions combined with a very clear CTA, perfect for those who skim through the email. At the same time, the design of the email is simple, represented by colors and geometric patterns. Why is it successful? All communications and marketing tell the brand's story – and consistency is a tactic Uber uses to win loyalty. Dropbox Re-engagement is the word that characterizes the email marketing strategy. Dropbox has found a way to convince subscribers to return to its services with a cute and funny email, thanks to some cartoons and an emoticon. Furthermore, the email is short and emphasizes that Dropbox is reminding the user how it can help. Why does it work? It uses the Dropbox logo in a creative and unique way to demonstrate its product as a solution.