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During this analysis, be realistic about your strengths and weaknesses and take into account your current situation and the future of your business. There is no need to develop analyzes that are too long and complicated: be concise. Your SWOT is above all an inventory of your environment. How to build a digital strategy - SWOT analysis Benchmark of your competitors and their digital strategy Analyzing your business is not enough: to develop an effective digital strategy, you must observe the activity of your competitors.
They have the same goals as you: their methods, means of Phone Number Data communication and tools used must therefore be monitored. Look at what works for them, and identify the actions that have an impact. The objective is obviously not to copy them, but to be inspired by them, or even to do better. These elements will allow you to have additional avenues for your marketing strategy. Audit your current online presence and that of your competitors Before investing in communication tools and campaigns, it is necessary to carry out an audit of your current digital presence .
Where are you present on the Internet (social networks, sites, blogs, etc.)? Do you have good SEO, a social network that generates activity, a blog with recurring traffic, a responsive site? What content is broadcast? Do not hesitate to call on experts who can audit your website (referencing, loading speed, etc.). These elements should not be neglected, because they will allow you to identify what you can improve and enrich in your action plan.
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發表於 2024-3-7 16:59:31