Classify your informational keywords

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Prepared all lists of potential themes and topics? Use the second calendar in our free template that includes all the key steps for conducting keyword research and creating keyword lists organized into content hubs. Start by creating a generic list of keywords based on your past research: bring together everything you've collected so far in one place. keyword research for your content calendar Break them down into transactional and informational keywords, and move each group to a separate tab. Pro tip: Use the new Keyword Magic Tool feature that automatically shows intent for each of your keywords.

Semrush Keyword Magic Tool, keyword intent Azerbaijan WhatsApp Number Prioritize your keywords based on their search volume and keyword difficulty, leaving out any that don't look promising. For example, you can remove a keyword if the search volume seems too low or the keyword difficulty is too high. keyword research for your content calendar You can sort your data by search volume and add a filter to exclude keywords with a KD% (Keyword Difficulty) above a certain number. You can also filter some of these keywords directly in Keyword Magic Tool.




Each category can correspond to a content hub (cluster) that you will create. For example, a keyword “content marketing strategy” could be part of the “content marketing” cluster, and the keyword “sales funnel stages” could be part of the “sales funnel” cluster. keyword research for your content calendar Decide which keywords to add to your calendar first and turn them into content titles. There are several ways to prioritize topics and keywords. For example, you can focus on building your content hubs separately, creating cluster pages and pillar pages for each. Or, you can design multiple hubs simultaneously.