I often find that content that

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But how does that work? According to Jonah Berger, marketing professor at the Wharton School of the University of Pennsylvania, there are six characteristics (STEPPS) that make content popular and therefore viral. It is important to know how the human psyche works in the moment before clicking on the “share button”: What motivates users in that second to spread the content to their friends, followers and fans? Social Currency Some users share content through which they feel they can satisfy their need for recognition and promote their social reputation.


They want to reinforce their insider knowledge, be particularly funny, share insider tips India Car Owner Phone Number List or amazing things. They want to please their social environment and therefore use content that reflects exactly that. Facebook Post Social Currency Trigger​ Triggers motivate sharing when the feeling of togetherness is triggered and you feel like you are part of the community. Above all, creativity is required! Please, please, avoid cheap “if you share this is cool” methods: click-baiting has been punished by Facebook with less reach since April 2014 . Creative campaigns or current events reach triggers - they want to participate, participate and spread a message. Don't miss any more posts: THE newsletter in online marketing Do you like this blog post.




If you want to regularly keep up with the latest trends in online marketing, then subscribe to our newsletter now. Over 18,000 subscribers trust us. Subscribe now Facebook post triggers E motion The likelihood that content that triggers an emotion will be shared is significantly higher than non-emotional content. makes me say “aaaaaw”, “hahaha” or “OMG” is potentially more likely to be shared more quickly. The goal is to let other people share in my moment of happiness. Positive emotions are pleasant, so passing on such content becomes a gift to your community. But not only positive emotions are shared on social networks.