KPIs based on your campaign goal and checking

PhoneData

And campaigns to meet your goals meaning you can select the CPA you'd like to bid to reach a Snapchat user who is most likely To take the action you want, such as installing your app, watching a video, or completing a purchase. How To Analyze Advertising Campaigns How to analyze advertising campaigns Now that we've gone over goal setting and the types of ads available on Snapchat, we can dive deeper into analyzing your Snapchat ad campaign. When launching an ad campaign, measuring its performance is crucial to understanding your gains and opportunities for your next

campaign. It ensures you're making data-driven decisions that enhance your ads over time, improve their performance, and maximize your ROI. You can measure campaign performance by setting those key metrics. Brand Awareness If it's important to increase awareness of your Phone Number Data brand, products, or services via Snapchat, checking the number of ad impressions, click-through rate, and CPM can help you conclude if the campaign is working well. Consideration and Engagemen​​If you're hoping to send Snapchatters to your app, website, or AR experience,



or drive more engagement, leads, or views, checking the number of app installs, website traffic , or video views can help It tells you whether your campaign supports your business goal. Sales, Leads, or Conversions – If your goal is to increase actions on your website, you should check your conversion rate, cost per conversion, or return on ad spend to better understand the success of the campaign. And with Snapchat, you can analyze it all in one convenient plac in Ads Manager . How to measure ad performance on Snapchat On Snapchat, you can measure your campaign results in.