Influencers are growing, e-commerce trends and more legal certainty

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Dear readers, how high is the influence of the influencers? The Statista company doesn't know for sure either - that's why the current statistics on the topic are based on estimated figures. If you believe this, influencers reach 61 million people in this country . By 2026 there could be 71 million. Those: statista.com With currently 78 million internet users in Germany, influencers already reach  78.2 percent of those who are online . In four years it will even be 91 percent. The answer to the question posed above is: The (potential) influence of influencers is enormous, because they no longer only appeal to a young target group, but also reach the broad masses. One more reason for you and your company to rely on influencer marketing.

We provide information about the latest trends and developments in the industry in this newsletter. 1. When does TikTok Meta depend? Instagram is still clearly ahead: the Colombia Phone Number List Meta subsidiary generates three times as much advertising revenue as TikTok. (Namely an impressive $2.23 billion in the current year alone.) The situation is different at Facebook. Experts have calculated that the Chinese competition will overtake the Silicon Valley giant this year . Next year, TikTok could leave YouTube behind. Of course, Meta has long been working on a counter-strategy.




This could include, among other things, giving small content creators more visibility. Those: onlinemarketing.de 2. “Influencer Law”: Lawyer in an interview For a long time, the case law on influencer marketing was inconsistent and contradictory. Since May 28, 2022, the so-called “Influencer Law” has provided more clarity . Accordingly, postings must be marked as advertising if influencers receive money or other consideration for their contribution. This also applies if only the advertised product was made available free of charge. The Hamburg lawyer Patricia Cronemeyer was the first to enforce a stricter labeling requirement in court in a specific case. On absatzwirtschaft.de she explains where the law creates clarity and where gray areas still exist.