But in such a highly saturated market how can you create an authentic personal brand In this blog well cover how to build a personal brand that stands out. What is personal branding Personal branding is how you choose to promote yourself as an individual. The way in which you decide to do this is totally dependent on you and what you want to be known for but you should try to keep your brand authentic. Your reputation is a huge part of who you are and before you throw yourself deep into actively working on your personal brand you need to understand exactly why you want to grow your reputation.
Why is it important Without understanding the benefits of having a good personal brand it is almost pointless in trying to build a strong reputation for yourself. In the marketing world you are Furniture and Fixtures Manufacturers Email List surrounded by marketers with strong personal brands and building your own brand has never been more important. According to a CareerBuilder surveyseven in ten employers use social media to research job candidates during the hiring process.
This means you need to be on top of how you present yourself on social media and your behaviour on social media. For example if an employer looks at your Twitter account and your most recent retweet is a relatable meme on slacking whilst working from home. It is likely that you may get out straight to the bottom of the hiring pile or your CV may be thrown away straight away. But the benefits of personal branding do not stop there. Another advantage of focusing on your professional branding can open yourself up to attracting countless.