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Google Ads 101: A Checklist for Your First Campaign Angie Tran Angie Tran Content Marketing Manager @ AdRoll Topics Covered: Digital Advertising D2C/Ecommerce Wish you had a cheat sheet for Google Ads? The wait is over: Here’s a checklist to get you started. You’ll level up your Shopify store’s pay-per-click (PPC) strategy in no time! Why Google Ads? Let’s first discuss why you need to set up a Google Ads account in the first place.

Whether you’re a marketing expert or novice, you’ve likely learned Google Ads is Chinese Overseas Canada Number Data  a proven method to boost sales andrand awareness. In fact, research has found that for every $1 a business spends on Google Ads, it leads to an average of $2 in revenue. Pretty good, right? The Ultimate Google Ads Checklist  Create a Google Ads account.




Determine your campaign’s daily budget and bids.  Identify your target audience.  Choose between Google Search Network or Display Network. Select your keywords. Check out Google’s Keyword Planner tool. Review each keyword’s quality score.  Set your keyword match types — “broad match,” “phrase match,” “exact match,” or “negative match.